One of the most effective and least used tools to generate traffic to your eBay listings is the About Me page. I can't stress this enough.. If you're on eBay, you need an About Me page.
I can hear you all asking "why?" eBay is a community and all eBay users are members of that community. Checking out the About Me page of people you conduct business with gives you an opportunity to get to know them. Because eBay is cyberspace market, you have no other way to get to let prospective bidders know that you're a real person.
Think about it.. you shop at some stores because you like the people who work there. An About Me page takes the first step towards establishing a professional and trusted identity on eBay. So, if you don't have an About Me page I want you to go create one as soon as you finish reading this post. It doesn't have to be a work of art; just get something up there to tell people who you are. You can always go back later to edit or redesign it.
When you plan your About Me page consider adding the following:
-Who you are and what part of the world you live in. (it's not necessary to give your home address or phone numbers)
-Your hobbies. If you collect things, this is the place to let the world know.
-Tell whether you run your eBay business full-time or part-time and if you have another career, share that information too.
-The type of merchandise you sell (or buy) should be mentioned. Promote youself here. Tell the reader why your products and service are highly valued.
-Include your most recent feedback and a list of your current auctions.
-If you have an off-eBay business with a website, your About Me page is the only place where eBay will allow you to include a link to your website. Be sure to take advantage of that and include a link.
To create your About Me page, click on the Me icon next to any user's name, scroll to the bottom of their About Me page and find the line that reads "To Ccreate your own About Me page click here." or type in the following: http://members.ebay.com/aw-cgi/ebayISAPI.dll?AboutMeLogin then follow the simple preformatted template for your first page and work from there.