Tuesday, October 2, 2007

10 Suggestions for Better eBay Descriptions

Ok, you posted an eBay ad and now you’ve got a potential buyer that has clicked on your item title, the next thing you want him or her to do is bid or buy the item you are offering! Your aim is to make the product so appealing that buyers can’t help but bid on it immediately.

Remember this VERY IMPORTANT rule to create a good listing:1. Describe your item as if there is no picture of the item for buyers to see. 2. Take pictures of your item as if there is no description for the buyers to read.

Without wasting more time, lets explore what to include in your item descriptions as you sell on eBay:

1. Details. Be as specific as possible in your item description. Would you buy something if you are not at least 90% sure what the item is about? List any special features that comes with the item besides the basic details like size, condition, colors, make and model. Kill buyers’ doubts on the item and speed up sales by reducing the times they need to communicate with you asking questions. ...Be descriptive, but don't overdo it. Don't make your buyer spend more than 1-2 minutes reading your description.
2. List Any Imperfections. If there are any scratches, dents or just any flaws, remember to list them out too. Please do not think you can hide even the smallest stain on that Fila tank top you are selling. When your buyer found out, he may either leave you a negative, call you as a dishonest seller or worst, file a dispute to Paypal saying that item received is not as described. Even if the buyer kept quiet about it, think how this incident could affect your reputation as an eBay seller.
3. State The Benefits. State one or more features of the item and then combine it with one or more benefits. Your item may be the cheapest or the best on eBay, but until the buyers can relate how they can benefit from it, it is as good as the other 21,000,000 items on eBay which ended unsold. You need to appeal to the customers emotionally. A compelling item description on eBay sells 80% more.
4. Offer Warranties. Set yourself apart and let buyers see you as a professional seller. Make your items more valuable by offering warranties or guarantees. Having guarantees on the item makes buyers feel safer to purchase from you. Don’t you feel like that too as a buyer, even at the local superstore?
5. Offer A Return And Refund Policy. Offer an easy method for shoppers to return the items if they are not happy with it. It might sound silly. You might be thinking “What if 10 buyers bought my item and were not happy with it?” In that case, I’d suggest you thoroughly look at your item again. If that item is in such poor quality, consider not selling it. You must be confidence with what you sell. And over the course of selling on eBay, I have zero buyers asking me for a refund because they are not happy with it. Include your Refund Policy in your description.
6. Neatness counts. Although you need to provide as much information as possible regarding your Prada Wallet, keep in mind to keep everything spaced out evenly. Clutter makes it difficult for your eBay buyers to search for information. Put up proper headings like ‘Descriptions’, ‘Shipping’, ‘Payment’ and ‘Returns Policy’ for that specific piece of information. Avoid unneeded items like animated Gifs or colorful backgrounds. You need to keep the buyers eyes on the ‘Bid Now’ button! Use short paragraphs. People have short attention spans.
7. Call For Action. Always include a call for action like “Bid Now”, “Buy It Now”, “Sign Up Now” or “Click to Visit My Store” at the end of your description. Although this sounds simple, most people are not going to do something on their own until you ask them to. Create the urgency! A call for action is such a simple way and usually ignored by most eBay sellers.
8. Use Testimonials. People are greedy by nature and like to get what other people are getting. Some customers send you a message telling how happy they are with the items. Include those messages in your item description. Optionally, you may also add a portion of your positive feedbacks in your description.
9. Linking. Include links to your Store, Auction Listings, Feedbacks and other pages you have on eBay. Make it easy for your buyers to navigate around and let them stay on your auctions a little longer. A link to your store is like an invitation to browse your other items.. many buyer will click on it out of curiousity. One sale might become two. Remember, not to have link outside of eBay though. It is forbidden by eBay!
10. Keep A Positive Tone. Last but not least, sound optimistic in your tone of writing and avoid sentences that threaten buyers. Consider this statement in your eBay item description “Do not bid this item if you are not interested. Non-paying bidder will be reported to eBay and negative feedback will be left.” I know there are all sorts of eBay buyers. But would you think it is a good idea to give an impression that you are just a grumpy old man? Keep a positive and happy tone throughout your description.

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